Run the whole brokerage from one app.
Leads, deals, showings, offers, 12 pricing tools, documents and the back office, in one app that works offline. Every deadline counts down on the dashboard, and your own name goes on every printout.
In the sample brokerage the demo opens with, three offers came in on 902 Millbrook Ct. The app ranked them, worked the escalation clause ($270,000 up to $281,000) and showed the best net to the seller: $112,830. No spreadsheet.
- Works offline
- One key, every agent
- Your name on every printout
- No auto-renew
Runs in Chrome or Edge on Windows and Android. On a phone? Start the demo and we email you the link for your computer.
From the first lead to the trust ledger.
Ten slides, every screen from the real app: deadlines, showings, offers, the pricing tools, the back office, the guardrails, and where it isn't the right fit yet. Swipe through, open it full screen, or download it for your broker or office manager.
Five places to keep one deal straight.
Leads in one spreadsheet, showings in another, offers in your inbox, deadlines in your head and the net sheet rebuilt by hand for every client. None of it carries your name.
What slows you down today
- Leads, listings, showings and offers live in separate spreadsheets, inboxes and sticky notes, so follow-ups and good matches get missed.
- Contract deadlines (inspection, financing, closing) are tracked by memory, and a missed date can sink a deal.
- Net sheets, commission splits and loan comparisons are rebuilt by hand for every client.
- Marketing written in a hurry can include wording that conflicts with Fair Housing rules, and texting leads without consent is a TCPA risk.
A missed inspection or financing deadline can cost the buyer their earnest money and the agent the commission.
How ROI Realty fixes it
- One app holds leads, deals, showings, offers and listings for every agent at the business.
- Every deal's deadlines count down on the dashboard, and one tap puts them in your phone's calendar with a reminder the day before.
- Twelve calculators turn a client's numbers into a net sheet, payment or investment picture in minutes, with every figure editable.
- Listing copy is checked for protected-class wording, and campaign texts and calls only show for leads who gave consent.
“You know real estate; I couldn't stage a living room to save my life. I know code. Same closing table, different tools: you keep the clients, and the app keeps the dates and the math.”Harrison Holt
One app from the first lead to the trust ledger.
Leads, pipeline & deadlines
Every lead and deal by stage, with inspection, financing and closing countdowns on the dashboard, and consent and do-not-contact on every lead.
Showings & offers
Double-booking flags, buyer feedback and printable tour sheets. Offers compared side by side, with escalation clauses worked out.
12 pricing tools
CMA, mortgage and amortization, closing costs and the seller net sheet, commissions, investment, fix and flip, 1031, rent vs. buy, property tax and loans. Every result is an estimate you can edit.
Documents & compliance
Draft offer worksheets and listing summaries to go with your state-approved forms, and per-deal checklists for broker review.
Back office & trust ledger
Agent roster, commission plans and caps, CDAs, and an escrow ledger that refuses to overdraw a client.
Marketing with guardrails
A Fair Housing wording check on listing copy. Campaigns only text or call leads who gave consent, with unsubscribe and a mailing address on every email.
Brand it
Your business name, logo, color and contact line in the sidebar and on every printout, document and export.
Your data stays yours
It lives on your own devices and works with no signal. Lock it with a passphrase if you want, and back it up to a file you keep.
Optional AI
Ollama on your own computer, or ChatGPT or Claude with your own key. Off unless you set it up.
Where it isn't the right fit (yet)
- No team sync yet: each device keeps its own data, so agents can't share one live pipeline.
- No lead import from Zillow, Realtor.com or your website.
- No calling or texting from inside the app; campaign touches open your own email or texting app.
- No e-signature and no MLS feed.
The big team CRMs do those better today. If you need them now, that's the honest answer.
Up and running in an afternoon.
- Open ROI Realty in Chrome or Edge on a computer or tablet. Once it's open it works offline.
- Enter your business license key. One key covers every agent and device at your business.
- Add your team, leads, listings and deals, or explore the sample brokerage first. Clear the sample data in one tap; your brand settings stay.
- Back up to a file with one click whenever you like, and buy a new key of 1 to 12 months when yours ends. Nothing renews automatically.
Your client files stay on your own devices. Use the app's backup regularly.
Every agent and every device at your business, never per seat. One payment per key; you are never charged again unless you buy another.
Your key is emailed as soon as payment clears. Runs in Chrome or Edge on Windows and Android.
Built and supported in Conway, Arkansas.
Harrison Holt
Made ROI Realty, and builds and runs these systems in Conway. In his words: “I'm a pretty normal guy, and I'd rather show you something than pitch you something.”
Nick Evans
Co-founder and co-developer, with 17 years of engineering, coding and architecture experience. Security is designed in from the start.
Working software today
ROI Realty is finished and on sale. You can open the demo right now; nothing here is a roadmap promise.
The smallest step: one listing.
Text Harrison one listing, the address and list price, and he'll send back a seller net sheet with your business at the top. Or just open the demo and poke around the sample brokerage. And if now just isn't the time, that's okay too; the demo will be here.
P.S. I come by the Conway part honestly: my grandfather, Walter Dunaway, was Conway's mayor for 13 years.